Are you ready for a life-changing light?

How an inventor’s passion led to the creation of the ultimate reading light – endorsed by opticians.

Serious Readers

Are you struggling to see? Do you feel your eyes are letting you down? That you can’t make out detail like you used to, or that colours just somehow don’t seem as bright as they once did? You are not alone – it’s a perfectly natural part of ageing. However, prescription lenses are only part of the solution. The real answer lies in your choice of reading light

Since inventing the first Serious Light for his mum 35 years ago, Serious founder Alex Pratt OBE has been passionately pioneering research into improving sight with light. His mission is unique – to build high performance tools that project superior light in order to help you see detail more clearly. The result is Daylight Wavelength TechnologyTM – unique to Serious Lights.

Those who know and understand the eye recognise the life-changing difference the right kind of light can make. Over 500 independent opticians recommend Serious Lights for the relief they offer from the frustrating symptoms of eyestrain, both with and without prescription lenses.

Our eyes are the gateway to the world. Science confirms that even healthy eyes suffer natural deterioration with age. You may have noticed things becoming somehow blurred and dim, detail less defined? Part of the reason is that older eyes simply need more light. Age-related conditions also take their toll. Macular degeneration, cataracts, presbyopia, glaucoma – all of them can darken our world and prevent us enjoying a range of activities dependent on clear sight.


Only a professional eye examination and bathing the right part of your eye in the right kind of light will make the difference. Serious Lights unexpectedly brighten life for owners throughout the world, with or without prescription lenses, and many owners say they wish they had bought one years earlier. Many also express surprise that a light can make such a dramatic difference.

Whether you’re an avid reader, enthusiastic hobbyist or suffer from an eye condition, there’s a Serious reading light to suit your needs. Each range has been designed to perform a specific role. In addition, you can choose from a range of style options to suit your personal space.


Serious lights are safer for your eyes. You may have heard the “blue spike” mentioned in relation to LED lighting recently. It is what stops us sleeping and has been shown to cause stress in our eye cells. Serious reading lamps have been specifically designed to reduce the blue spike to near elimination. So you can rest easy, and simply enjoy reading in more comfort.

The only way to experience the superiority of a Serious Light is to try one. Which is exactly what you can do with the Serious risk-free 30 day trial. 98 out of every 100 people who try a Serious Light decide to keep it. Why not give one a go for yourself? You have nothing to lose but your eyestrain.

Serious ReadersFor a limited period Serious are pleased to offer 50Connect readers a free Serious Compact Light worth £150 with every order made. To take advantage of this offer, simply visit and place your order, quoting SR50



Last modified: June 10, 2021

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