Standing the test of time

We often get so caught up looking for the ‘next big thing’ that we don’t see that old favourites can be the best option. Here we look at the true product heroes that have stood the test of time.

Beauty: L’Oreal Elnett Hairspray

In the fickle world of beauty products, it’s impressive when a product remains popular throughout the decades. First launched in 1960, Elnett Hairspray has remained a firm favourite of professionals and home hair-stylers for more than 50 years. Perhaps most impressively, a can is still said to be sold every two-and-a-half seconds.

Cod Liver Oil

Nutrition: Cod Liver Oil

While many believe the practice of nutritional supplementation to be a strictly contemporary phenomenon, this is actually far from the truth. Cod liver oil, for instance, has been advocated for its bone-building and joint-boosting effects for more than a hundred years and some of us may even remember being plied with a daily spoonful of this stuff when we were young.

And there is still much about cod liver oil that is worthy of our attention. Its chief ingredients are the beneficial omega-3 fats, along with vitamin A and the current ‘it’ nutrient, vitamin D.

Healthspan, the UK’s leading supplier of vitamins and supplements, is thought to have sold over 50 million cod liver oil capsules last year alone.  

Audrey Hepburn by Antony Beauchamp, 1955

Celebrity: Audrey Hepburn

Few celebrities have such enduring appeal as Audrey Hepburn. Over 60 years since she first appeared in Roman Holiday on the silver screen, the National Portrait Gallery are running a fascinating photographic exhibition, Portraits of an Icon, which illustrate the life of actress and fashion icon. From her early years as a chorus girl in London’s West End through to her philanthropic work in later life, it celebrates one of the world’s most photographed and recognisable stars. In an age of over-photographed celebrities, Audrey Hepburn stands the test of time by representing possibly the last of the generation of enigmatic icons.

Chanel No5

Fashion: Chanel

Fashion doesn’t have to be fleeting. “Coco” Chanel began her fashion empire with a Parisian millinery shop in 1909. It she who, in the early years of her fashion career, freed women from the corset and began using more comfortable fabrics. But it is her concept of the “little black dress” that has truly stood the test of time. It was described in American Vogue in 1926 as the Ford of fashion because of its mass appeal. Even after Chanel’s death in 1971 the little black dress, along with tweed, pearls and ballet flats, has helped Chanel to remain a fashion powerhouse. While the company is private, many estimate its yearly revenue to be around $3 billion.

To Kill a Mockingbird

Literature: To Kill A Mockingbird

It is over 50 years since “To Kill A Mockingbird” by Harper Lee was first published and over the years has been made into a movie and many plays. It has stood the test of time by touching on issues that were not only important in its day, but continue to resonate in our modern lives: that of courage, racism, integrity, tolerance, and family pride. Challenged many times and banned by various schools, it has withstood censorship and continues to be one of the most important classic books. And when the follow up, Go Set A Watchman, was released in 2015, it was said to be HarperCollins fastest selling book of all time.


Images: Thinkstock; Hprints.com; National Portrait Gallery (Antony Beauchamp, 1955)

Last modified: June 10, 2021

Written by 12:15 pm Home & Lifestyle

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